Eric Hayes, ehayes, -e

Attensa at Syndicate SF 2005

                     

I, and a few people from my team, will be at Syndicate next week.

If you want to connect, please seek me out at Attensa's sponsor table, our suite at the Hilton, or give my cell a call @ 503.577.2900.  -e

Attensa + RSS Investors = Series B!!!

Finally...  I can talk about this...  We closed our Series B!

I find this phase of the entrepreneurial cycle exhilarating!

Nearly 5 years ago we started quietly working on attention based (we didn't call it attention) metrics and analytics, and then spent the bulk of the last 2 years focused on RSS.  We reached (and passed) the point where we needed to take that next step and find an enthusiastic partner to help us reach our goals.

In the course of looking for a Series B, we met RSS Investors.  It was obvious, in the first few minutes of that initial meeting, we fit together very well.  I am not sure any company could be more in sync with its lead investor.  We both believe subscribable information plays an immense role in the future of communication -- both for the enterprise and the individual.

Back to the exhilarating part…

In the beginnings of a startup, you usually have a modest amount of working capital. (Thanks to SmartForest, Capybara, and a few others for drinking the RSS Kool-Aid with us!) Now with our Series B round, led by RSS Investors, we are going to be able to put the pedal to the metal (Think: “How many miles can you go on 1 gallon?” vs. “What will this HEMI do, if you stomp on the gas?”).  We have already been able to add amazingly talented people to our team, and have a renewed buzz of productivity our offices.

I can’t wait until we can show you what's under the hood of this great new machine!

-e

You can read more of the details in an interview with Jim Moore & Attensa, or our press release.  Additionally, Jim explains a few of their reasons for investing in Attensa here.